000			01790nam a22001697a 4500
008			260708b |||||||| |||| 00| 0 eng d
020			_a9789357055215
082			_a658.8 _bKOT
100			_aKotler, Philip
245			_aPrinciples of Marketing
250			_a19th.
260			_aNoida, _bPearson India Education Services Pvt. Ltd., _c2024.
300			_a736p.
365			_dRs. 1049.00
650			_aPart 1 – Defining Marketing and the Marketing Process 1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Part 2 – Understanding the Marketplace and Consumer Value 3 Analyzing the Marketing Environment 4 Managing Marketing Information to Gain Customer Insights 5 Consumer Markets and Buyer Behavior 6 Business Markets and Business Buyer Behavior Part 3 Designing a Customer Value–Driven Strategy and Mix 7 Customer Value–Driven Marketing Strategy: Creating Value for Target Customers 8 Products, Services, and Brands: Building Customer Value 9 Developing New Products and Managing the Product Life Cycle 10 Pricing: Understanding and Capturing Customer Value 11 Pricing Strategies: Advanced Topics 12 Marketing Channels: Delivering Customer Value 13 Retailing and Wholesaling 14 Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy 15 Advertising and Public Relations 16 Personal Selling and Sales Promotion 17 Digital Marketing Part 4 – Extending Marketing 18 Creating Competitive Advantage 19 The Global Marketplace 20 Sustainable Marketing: Social Responsibility and Ethics Appendix 1 –Marketing Plan Appendix 2 –Marketing by the Numbers Appendix 3 –Careers in Marketing Glossary, References, Index
942			_cBK
999			_c39184 _d39184