01790nam a22001697a 4500 260708b |||||||| |||| 00| 0 eng d 9789357055215 658.8 KOT Kotler, Philip Principles of Marketing 19th. Noida, Pearson India Education Services Pvt. Ltd., 2024. 736p. Rs. 1049.00 Part 1 – Defining Marketing and the Marketing Process 1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Part 2 – Understanding the Marketplace and Consumer Value 3 Analyzing the Marketing Environment 4 Managing Marketing Information to Gain Customer Insights 5 Consumer Markets and Buyer Behavior 6 Business Markets and Business Buyer Behavior Part 3 Designing a Customer Value–Driven Strategy and Mix 7 Customer Value–Driven Marketing Strategy: Creating Value for Target Customers 8 Products, Services, and Brands: Building Customer Value 9 Developing New Products and Managing the Product Life Cycle 10 Pricing: Understanding and Capturing Customer Value 11 Pricing Strategies: Advanced Topics 12 Marketing Channels: Delivering Customer Value 13 Retailing and Wholesaling 14 Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy 15 Advertising and Public Relations 16 Personal Selling and Sales Promotion 17 Digital Marketing Part 4 – Extending Marketing 18 Creating Competitive Advantage 19 The Global Marketplace 20 Sustainable Marketing: Social Responsibility and Ethics Appendix 1 –Marketing Plan Appendix 2 –Marketing by the Numbers Appendix 3 –Careers in Marketing Glossary, References, Index BK 39184 39184 0 0 ddc 0 658_800000000000000_KOT 0 41934 IIMS IIMS Book Rack 2026-07-08 Nilesh Book Centre Invoice No. NB/IN/IN/274 Date: 01-07-2026 0 658.8 KOT M0005121 2026-07-08 15:11:18 BK 0 0 ddc 0 658_800000000000000_KOT 0 41935 IIMS IIMS Book Rack 2026-07-08 Nilesh Book Centre Invoice No. NB/IN/IN/274 Date: 01-07-2026 0 658.8 KOT M0005122 2026-07-08 15:11:18 BK 0 0 ddc 0 658_800000000000000_KOT 0 41936 IIMS IIMS Book Rack 2026-07-08 Nilesh Book Centre Invoice No. NB/IN/IN/274 Date: 01-07-2026 0 658.8 KOT M0005123 2026-07-08 15:11:18 BK 0 0 ddc 0 658_800000000000000_KOT 0 41937 IIMS IIMS Book Rack 2026-07-08 Nilesh Book Centre Invoice No. NB/IN/IN/274 Date: 01-07-2026 0 658.8 KOT M0005124 2026-07-08 15:11:18 BK 0 0 ddc 0 658_800000000000000_KOT 0 41938 IIMS IIMS Book Rack 2026-07-08 Nilesh Book Centre Invoice No. NB/IN/IN/274 Date: 01-07-2026 0 658.8 KOT M0005125 2026-07-08 15:11:18 BK 0 0 ddc 0 658_800000000000000_KOT 0 41939 IIMS IIMS Book Rack 2026-07-08 Nilesh Book Centre Invoice No. NB/IN/IN/274 Date: 01-07-2026 0 658.8 KOT M0005126 2026-07-08 15:11:18 BK 0 0 ddc 0 658_800000000000000_KOT 0 41940 IIMS IIMS Book Rack 2026-07-08 Nilesh Book Centre Invoice No. NB/IN/IN/274 Date: 01-07-2026 0 658.8 KOT M0005127 2026-07-08 15:11:18 BK 0 0 ddc 0 658_800000000000000_KOT 0 41941 IIMS IIMS Book Rack 2026-07-08 Nilesh Book Centre Invoice No. NB/IN/IN/274 Date: 01-07-2026 0 658.8 KOT M0005128 2026-07-08 15:11:18 BK