TY - BOOK AU - Kumar, Bhavna, Ojha, Abhijit TI - Pharmaceutical Marketing Management SN - 9789395039710 U1 - 615.0658 PY - 2024/// CY - Hyderabad PB - PharmaMed Press KW - Contents: 1. Marketing 2. Product Decision 3. Promotion 4. Pharmaceutical Marketing Channels 5. Pricing ER -