Prajapati, Kalpesh Bhagvandas. A Study On Brand Extension In Fast Moving Consumer Goods (Fmcgs) Sector With Respect To Soap Category: Specific Focus On Major Cities Of Gujarat - IIMS. - Ahmedabad: INDUS University, 2020. ISBN: 0 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.84 / PRA