Gupta, Prachi & Others. <br/><br/>
Marketing Management: Indian Cases 

 - New Delhi  Pearson Education (P) Ltd.  2018 
 - 1.1 to 23.6. 
<br/><br/><label>ISBN: </label>0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management, 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUP