Saxena, Rajan. <br/><br/>
Marketing Management 

 - 5th. 
 - New Delhi  McGraw-Hill  2017 
 - 216. 
<br/><br/><label>ISBN: </label>9789339223304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management, 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX