TY  - BOOK
AU  - Keller, Kevin.
AU  - Parameshwaran, Ambi M. G.
TI  - Building Measuring And Managing Brand Equity
SN  - 9789332542204
U1  - 658.827 
PY  - 2018///
CY  - New Delhi
PB  - Pearson Education (P) Ltd.
KW  - Management,
ER  -