TY  - BOOK
AU  - Wirtz, Jochen.
AU  - Lovelock, Christopher.
TI  - Services Marketing: People Technology Strategy
SN  - 9789332587687
U1  - 658.32 
PY  - 2018///
CY  - New Delhi
PB  - Pearson Education (P) Ltd.
KW  - Management,
ER  -