TY  - BOOK
AU  - Goenka, Varun.
AU  - Bhattacharjee, Pradeep.
TI  - Marketing Management: Indian Cases
SN  - 9789332587106
U1  - 658.8 
PY  - 2018///
CY  - New Delhi
PB  - Pearson Education (P) Ltd.
KW  - Management,
ER  -