Shah, Kruti. <br/><br/>
Advertising And Promotions: An Imc Perspective 

 - New Delhi  Tata McGraw-Hill Publishing Company  2009 
 - 987. 
<br/><br/><label>ISBN: </label>0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management, 
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHA