TY  - BOOK
AU  - Zikmund, Williamg G.
AU  - Babin, Barry J.
TI  - Essentials Of Marketing Research 
SN  - 9788131502815
U1  - 658.83 
PY  - 2007///
CY  - New Delhi
PB  - Thomson 
KW  - Management,
ER  -