Zikmund, Williamg G. <br/><br/>
Essentials Of Marketing Research  

 - 3rd  
 - New Delhi;  Thomson   2007 
 - 414 
<br/><br/><label>ISBN: </label>9788131502815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management, 
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK