Wells, William <br/><br/>
Advertising Principles And Practice  

 - 7th  
 - New Delhi;  Pearson   2006 
 - 592 
<br/><br/><label>ISBN: </label>9788131714140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management, 
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL