TY  - BOOK
AU  - Baran, Roger
AU  - Galka, Robert
TI  - Customer Relationship Management 
SN  - 978-81-315-0518-2 
U1  - 658.812 
PY  - 2011///
CY  - New Delhi
PB  - CENGAGE LEARNING INDIA PRIVATE LIMITED 
KW  - Management,
ER  -