TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainen, Iikka A.
TI  - International Marketing 
SN  - 9788131501610
U1  - 6568.84 
PY  - 2011///
CY  - New Delhi
PB  - CENGAGE LEARNING INDIA PRIVATE LIMITED 
KW  - Management,
ER  -