TY  - BOOK
AU  - Cron, William L.
AU  - Decarlo, Thomas E.
TI  - Sales Management Concepts And Cases 
SN  - 978-81-265-2638-3 
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Wiley India (P) Ltd. 
KW  - Management,
ER  -