TY  - BOOK
AU  - OGuinn, Thomas C.
AU  - Allen, Chris T.
TI  - Advertising Management With Integrated Brand Promotion 
SN  - 9788131509128
U1  - 659.1 
PY  - 2010///
CY  - New Delhi
PB  - CENGAGE LEARNING INDIA PRIVATE LIMITED 
KW  - Management,
ER  -