TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar, V.
TI  - Marketing Research 
SN  - 978-81-265-1791-6 
U1  - 658.83 
PY  - 2009///
CY  - New Delhi
PB  - Wiley India (P) Ltd. 
KW  - Management,
ER  -