TY  - BOOK
AU  - Shah, Kruti
AU  - Dsouza, Alan
TI  - Advertising And Promotions 
SN  - 9780070080317
U1  - 659.1 
PY  - 2010///
CY  - New Delhi
PB  - Tata Mc Graw Hill Publishing Company 
KW  - Management,
ER  -