TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John G.
TI  - Advertising Management 
SN  - 9788177588507
U1  - 659.1 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education (P) Ltd. 
KW  - Management,
ER  -