TY  - BOOK
AU  - Moorthi, Y L R.
TI  - Brand Management: The Indian Context 
SN  - 81-259-1427-7 
U1  - 658.827 
PY  - 2008///
CY  - New Delhi
PB  - Vikas Publishing House Pvt Ltd 
KW  - Management,
ER  -