Lovelock, Christopher <br/><br/>
Services Marketing: People, Technology, Strategy  

 - 5 
 - New Delhi;  Pearson Eduction   2008 
 - 594p.  
<br/><br/><label>ISBN: </label>9788177584509 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management, 
<br/><br/><label>Dewey Class. No.: </label>658.82  / LOV