TY  - BOOK
AU  - Belch, George E.
TI  - Advertising And Promotion 
SN  - 0-07-058194-0 
U1  - 659.1.BEL 
PY  - 2007///
CY  - New Delhi
PB  - The Tata McGraw Hill Company 
KW  - Management,
ER  -