Loudon, David L. <br/><br/>
Consumer Behaviour  

 - Fourth  
 - New Delhi;  The Tata McGraw Hill Company   1993 
 - 788 p.  
<br/><br/><label>ISBN: </label>0-07-047381-1  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management, 
<br/><br/><label>Dewey Class. No.: </label>658.834  / LOU