Batra, Rajeev <br/><br/>
Advertising Management  

 - 5th  
 - New Delhi;  Pearson Education   2005 
 - 768p.  
<br/><br/><label>ISBN: </label>81-7758-850-8  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management, 
<br/><br/><label>Dewey Class. No.: </label>569.7  / BAT