TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing Research An Applied Orientation 
SN  - 978-81-317-0706-7 
U1  - 658.83 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Eduction 
KW  - Management,
ER  -