Kotler, Philip <br/><br/>
Marketing Management  

 - 12th  
 - New Delhi;  Pearson Education Pvt. Ltd.   2006 
<br/><br/><label>ISBN: </label>0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management, 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT