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Principles of Marketing

By:

Kotler, Philip

Material type:

TextPublication details: Noida, Pearson India Education Services Pvt. Ltd., 2024.Edition: 19thDescription: 736pISBN:

9789357055215

Subject(s):

Part 1 – Defining Marketing and the Marketing Process 1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Part 2 – Understanding the Marketplace and Consumer Value 3 Analyzing the Marketing Environment 4 Managing Marketing Information to Gain Customer Insights 5 Consumer Markets and Buyer Behavior 6 Business Markets and Business Buyer Behavior Part 3 Designing a Customer Value–Driven Strategy and Mix 7 Customer Value–Driven Marketing Strategy: Creating Value for Target Customers 8 Products, Services, and Brands: Building Customer Value 9 Developing New Products and Managing the Product Life Cycle 10 Pricing: Understanding and Capturing Customer Value 11 Pricing Strategies: Advanced Topics 12 Marketing Channels: Delivering Customer Value 13 Retailing and Wholesaling 14 Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy 15 Advertising and Public Relations 16 Personal Selling and Sales Promotion 17 Digital Marketing Part 4 – Extending Marketing 18 Creating Competitive Advantage 19 The Global Marketplace 20 Sustainable Marketing: Social Responsibility and Ethics Appendix 1 –Marketing Plan Appendix 2 –Marketing by the Numbers Appendix 3 –Careers in Marketing Glossary, References, Index

DDC classification:

658.8 KOT

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Indus Institute of Management Studies (IIMS) Book Rack				658.8 KOT (Browse shelf(Opens below))					Available			M0005121
	Books	Indus Institute of Management Studies (IIMS) Book Rack				658.8 KOT (Browse shelf(Opens below))					Available			M0005122
	Books	Indus Institute of Management Studies (IIMS) Book Rack				658.8 KOT (Browse shelf(Opens below))					Available			M0005123
	Books	Indus Institute of Management Studies (IIMS) Book Rack				658.8 KOT (Browse shelf(Opens below))					Available			M0005124
	Books	Indus Institute of Management Studies (IIMS) Book Rack				658.8 KOT (Browse shelf(Opens below))					Available			M0005125
	Books	Indus Institute of Management Studies (IIMS) Book Rack				658.8 KOT (Browse shelf(Opens below))					Available			M0005126
	Books	Indus Institute of Management Studies (IIMS) Book Rack				658.8 KOT (Browse shelf(Opens below))					Available			M0005127
	Books	Indus Institute of Management Studies (IIMS) Book Rack				658.8 KOT (Browse shelf(Opens below))					Available			M0005128

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