Principles of Marketing (Record no. 39184)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01790nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260708b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789357055215 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida, |
| Name of publisher, distributor, etc | Pearson India Education Services Pvt. Ltd., |
| Date of publication, distribution, etc | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 736p. |
| 365 ## - TRADE PRICE | |
| Unit of pricing | Rs. 1049.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Part 1 – Defining Marketing and the Marketing Process 1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Part 2 – Understanding the Marketplace and Consumer Value 3 Analyzing the Marketing Environment 4 Managing Marketing Information to Gain Customer Insights 5 Consumer Markets and Buyer Behavior 6 Business Markets and Business Buyer Behavior Part 3 Designing a Customer Value–Driven Strategy and Mix 7 Customer Value–Driven Marketing Strategy: Creating Value for Target Customers 8 Products, Services, and Brands: Building Customer Value 9 Developing New Products and Managing the Product Life Cycle 10 Pricing: Understanding and Capturing Customer Value 11 Pricing Strategies: Advanced Topics 12 Marketing Channels: Delivering Customer Value 13 Retailing and Wholesaling 14 Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy 15 Advertising and Public Relations 16 Personal Selling and Sales Promotion 17 Digital Marketing Part 4 – Extending Marketing 18 Creating Competitive Advantage 19 The Global Marketplace 20 Sustainable Marketing: Social Responsibility and Ethics Appendix 1 –Marketing Plan Appendix 2 –Marketing by the Numbers Appendix 3 –Careers in Marketing Glossary, References, Index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Koha itemnumber | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 658_800000000000000_KOT | 41934 | Indus Institute of Management Studies (IIMS) | Indus Institute of Management Studies (IIMS) | Book Rack | 08/07/2026 | Nilesh Book Centre Invoice No. NB/IN/IN/274 Date: 01-07-2026 | 658.8 KOT | M0005121 | 08/07/2026 | Books | |||||
| Dewey Decimal Classification | 658_800000000000000_KOT | 41935 | Indus Institute of Management Studies (IIMS) | Indus Institute of Management Studies (IIMS) | Book Rack | 08/07/2026 | Nilesh Book Centre Invoice No. NB/IN/IN/274 Date: 01-07-2026 | 658.8 KOT | M0005122 | 08/07/2026 | Books | |||||
| Dewey Decimal Classification | 658_800000000000000_KOT | 41936 | Indus Institute of Management Studies (IIMS) | Indus Institute of Management Studies (IIMS) | Book Rack | 08/07/2026 | Nilesh Book Centre Invoice No. NB/IN/IN/274 Date: 01-07-2026 | 658.8 KOT | M0005123 | 08/07/2026 | Books | |||||
| Dewey Decimal Classification | 658_800000000000000_KOT | 41937 | Indus Institute of Management Studies (IIMS) | Indus Institute of Management Studies (IIMS) | Book Rack | 08/07/2026 | Nilesh Book Centre Invoice No. NB/IN/IN/274 Date: 01-07-2026 | 658.8 KOT | M0005124 | 08/07/2026 | Books | |||||
| Dewey Decimal Classification | 658_800000000000000_KOT | 41938 | Indus Institute of Management Studies (IIMS) | Indus Institute of Management Studies (IIMS) | Book Rack | 08/07/2026 | Nilesh Book Centre Invoice No. NB/IN/IN/274 Date: 01-07-2026 | 658.8 KOT | M0005125 | 08/07/2026 | Books | |||||
| Dewey Decimal Classification | 658_800000000000000_KOT | 41939 | Indus Institute of Management Studies (IIMS) | Indus Institute of Management Studies (IIMS) | Book Rack | 08/07/2026 | Nilesh Book Centre Invoice No. NB/IN/IN/274 Date: 01-07-2026 | 658.8 KOT | M0005126 | 08/07/2026 | Books | |||||
| Dewey Decimal Classification | 658_800000000000000_KOT | 41940 | Indus Institute of Management Studies (IIMS) | Indus Institute of Management Studies (IIMS) | Book Rack | 08/07/2026 | Nilesh Book Centre Invoice No. NB/IN/IN/274 Date: 01-07-2026 | 658.8 KOT | M0005127 | 08/07/2026 | Books | |||||
| Dewey Decimal Classification | 658_800000000000000_KOT | 41941 | Indus Institute of Management Studies (IIMS) | Indus Institute of Management Studies (IIMS) | Book Rack | 08/07/2026 | Nilesh Book Centre Invoice No. NB/IN/IN/274 Date: 01-07-2026 | 658.8 KOT | M0005128 | 08/07/2026 | Books |