Building Measuring And Managing Brand Equity (Record no. 24384)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00454nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230326s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin. |
| 245 #0 - TITLE STATEMENT | |
| Title | Building Measuring And Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson Education (P) Ltd. |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 586. |
| 365 ## - TRADE PRICE | |
| Price amount | 799 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management, |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameshwaran, Ambi M. G. |
| -- | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indus Institute of Management Studies (IIMS) | Indus Institute of Management Studies (IIMS) | 26/03/2023 | UBS Publishers Distributors pvt. Ltd. Invoice No.100289 | 1 | 658.827 KEL | M0004591 | 01/03/2024 | 26/12/2023 | 799.00 | Books |