Advertising Management With Integrated Brand Promotion (Record no. 23524)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00467nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230326s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131509128 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | OGU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | OGuinn, Thomas C. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising Management With Integrated Brand Promotion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi; |
| Name of publisher, distributor, etc | CENGAGE LEARNING INDIA PRIVATE LIMITED |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 648 |
| 365 ## - TRADE PRICE | |
| Price amount | 415 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management, |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| -- | Semenik, Richard J. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indus Institute of Management Studies (IIMS) | Indus Institute of Management Studies (IIMS) | 26/03/2023 | Books India Invoice No.44817 | 659.1 OGU | M0003731 | 26/03/2023 | 415.00 | Books |