Indus University Library
Online Public Access Catalogue

Managing Indian Brands: Marketing Concept And Strategies (Record no. 22806)

MARC details
000 -LEADER
fixed length control field 00419nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230326s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.821
Item number KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Ramesh S.
245 #0 - TITLE STATEMENT
Title Managing Indian Brands: Marketing Concept And Strategies
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi;
Name of publisher, distributor, etc Vikas Publishing House Pvt Ltd
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 356p.
365 ## - TRADE PRICE
Price amount 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management,
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Koha item type
        Indus Institute of Management Studies (IIMS) Indus Institute of Management Studies (IIMS) 26/03/2023   Invoice No.    658.821 KUM M0003013 26/03/2023 Books

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