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Strategic Brand Management: Creating And Sustaining Brand Eq

Kepfere, Jean Neol

Strategic Brand Management: Creating And Sustaining Brand Eq - 2 - New Delhi; Kogan Page 2000 - 443p.

ISBN: 81755541091

Subjects--Topical Terms:
Management,

Dewey Class. No.: 658.827 / KAP

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Indus University LibraryOnline Public Access Catalogue

Strategic Brand Management: Creating And Sustaining Brand Eq

Indus University Library
Online Public Access Catalogue